In this BBC Learning English episode, we delve into the intriguing concept of ‘nudging’ and its impact on our decision-making process. We’ll discuss the origins, applications, ethical implications, and the vocabulary associated with ‘nudging’.
Today’s movie
https://www.youtube.com/watch?v=Dk8AAU_UdVk
Listening Quiz
Test your understanding and retention of the video content with the following listening quiz.
Q1: What is a nudge?
Q2: What did the local authority in Woolwich paint on shop windows to deter anti-social behavior?
Q3: Who introduced nudge theory to his agency, Ogilvy?
Q4: What does ‘manky’ mean?
Q5: What does ‘infantilize’ mean?
Vocabulary
Let’s review some of the key vocabulary discussed in the video.
Nudge
Nudge: A subtle way of altering human behaviour
The government uses nudges to encourage healthy eating habits.
The government uses nudges to encourage healthy eating habits.
Profitable
Profitable: Something that makes a profit or is likely to make money
The green button was made to look attractive since it was the profitable option.
The green button was made to look attractive since it was the profitable option.
Manky
Manky: Slang for dirty and unattractive
Less profitable options are often made to look manky.
Less profitable options are often made to look manky.
Paternalistic
Paternalistic: Preferring to make decisions for others rather than letting them take responsibility
Critics of nudging call it paternalistic.
Critics of nudging call it paternalistic.
Autonomy
Autonomy: The ability to make your own decisions about what to do
Nudging can result in people losing their autonomy.
Nudging can result in people losing their autonomy.